Studies away from difference is performed to choose the success of the control of your own sexiness changeable
The fresh effect web page made use of good eight part semantic differential level in order to assess: (1) affective, intellectual, and you will conative attitudinal ramifications of for every ad reputation, (2) perceptions of your own communicator’s sexiness, physical elegance, trustworthiness, trustworthiness, cleverness, and systems, and (3) thinking away from relative price of the merchandise
Design. The proper execution are a 2 X 2 factorial that have a couple of independent variables: communicator’s looks (slutty and non-sexy) and you can respondent’s sex (person). Participants was basically at random allotted to one of many a couple of fresh criteria, handling having equal mobile models. New communicator was a female having sense while the a model into the adverts. The lady photos was basically out of an acting service chemical, which triggered a specialist and typical advertisement search–enhancing the credibility of one’s offer mock-ups. To control to possess inter-people distinctions of bodily characteristics an identical people was utilized when you look at the each other communicator appearance conditions.
Studies off difference (Dining table step 1) demonstrated strong main consequences into the sexiness requirements, this new intercourse of your receivers, and you will telecommunications consequences
Control of your own physical appearance reputation is actually attained by access to one or two black-and-white photographs (dos 2 ” X cuatro”). Both criteria out of appearance were influenced by a great Delphi strategy in which about half a dozen modeling company and you may advertisements gurus discussed for every photo just like the both slutty otherwise low-sexy. ادامه مطلب … →