The initial theory says one an attractive people communicator might possibly be far better than a low-slutty girls communicator
Assistance because of it earliest hypothesis is mixed. The knowledge toward men receivers is actually supportive associated with the hypothesis, however the study on the people receivers aren’t. You’ll be able to, this diminished impact through to females was with their incapacity in order to perceive an improvement of the communicator’s sexiness anywhere between requirements. Long lasting non-extreme variations towards the ladies receivers impression out of sexiness, the latest sexiness control (horny and you may low-sexy criteria) did have an impact on both people; consequently, the information both for men and women is actually said.
Affect. Analysis of variance (Table 1) performed with the affective component scores indicate significant main effects for the sexiness conditions and the sex of the receivers, and interaction effects between conditions and receivers. The mean scores of the affective attitudinal component are reported in Figure 2. The affective measures of the males were significantly higher (t=2.83, p=.009) for the sexy versus the non-sexy communicator. The affective scores for the females were in the same direction as the males but did not approach significance (t=.71, p=.486).
Cognitive. Analysis of variance (Table 1) indicated the sexiness manipulation caused mixed results for the cognitive attitudinal component. The cognitive component for the sexy conditions was significantly higher (t=2.18, p=.038) for the males than the non-sexy condition. In contrast, the effect was opposite for females, where the cognitive component was significantly lower (t=4.40, p=.000) for the sexy condition than the non-sexy condition. These effects upon the cognitive component are presented in Figure 3. ادامه مطلب … →